In 2007, designer James Arizumi created the Nike SB What the Dunk, a visually-arresting colorway that mashed-up several iconic Dunks into one pair of shoes. The result was polarizing, the shoe becoming a lightning rod for attention, good and bad. Nearly a decade later, the concept has spawned an annually-appearing phenomenon, as Nike Basketball regularly gives the mash-up treatment to current editions of their Big 3 signature franchises.
Introducing the Nike What the LeBron 11, a shoe that combines not just several different colorways, but several different LeBron signature models from the first eleven years of his career. There’s the LeBron VII’s tongue-detailing and the map of Akron from the LeBron V, among others. All in all, eight different design elements from past LeBrons are incorporated into the What the LeBron 11, to go along with 20 different graphics and colors from previous colorways, resulting in the perfect storm of eye-popping style and wearable storytelling.